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London’s a big city with world-renown museums, theater, parks, sporting events, and attractions. Maybe it would be fun to spend a couple of nights in a luxurious four-star hotel near the West End and then set up base camp in a cheaper inn near Paddington station for day excursions. That means the customer has to find two perfect hotels with two completely different criteria. Okay, the perfect hotel is a mirage, and every question answered begets two more unanswered questions. How can the customer judge competing claims when she’s halfway around the world and doesn’t know London? Surely, there must be experts one can turn to for advice.

An airline or travel agent will be happy to steer the customer toward one of the four hotels they’re supposed to push, but they aren’t really experts. Their package tours are convenient but offer a very limited selection in hotels. Whether this is your tenth or first trip to London, you want your hotel to be memorable. Don’t let a faceless airline make this choice for you - it’s possible to do it yourself.

What about that picturesque lodge near Battersea Park that Uncle Harry said not to miss? The travel agent has never heard of it, and Uncle Harry isn’t sure of the name. The guidebooks are confusing and make every place sound basically the same, except for the prices, and some of the information is way out of date. Ads and brochures don’t help much, because they make every lodging in London sound terrific. To believe the ads, the only difference between a four-star and a two-star hotel is the mint on the pillow. No, what you need is an unbiased counselor with encyclopedic knowledge of London and its environs, someone who knows where the bargains, specials, and vacancies are.

The major travel websites would be tempting for a search like this, but they don’t offer more than a dozen affiliated hotels. Again, that’s not a real selection when London offers hundreds of diverse establishments of all types. It’s better to find a service that focuses exclusively on hotels, without trying to rent cars and sell airline tickers at the same time. Every hotel in London should be available for scrutiny and comparison-shopping, from the quaint inn over the pub to the newest luxury resort. There should be photos of the rooms and the major facilities in each hotel, so the customer knows he’s getting the experience he wants. With the incredible array of history and architecture on display in London, there’s no reason why the customer can’t find the perfect lodging to suit his dream vacation.

Prices and room availability have to be current and reflect seasonal conditions, and by the time the customer makes a reservation, he should feel totally confident in his choice. A full-service website should offer maps, attraction guidelines, and transportation tips, making sure that the visitor has the right location for the excursions he wants. If theater is a major interest, some hotels offer theater packages that include tickets and transportation. Other hotels offer packages that include tickets to sporting events, and a rare few offer pure luxury at discount prices. A good hotel is more than a place to park one’s head on a pillow after a hard day of sightseeing - it’s the base of operations, a place for meals and reflection, and sets the tone for the whole day.

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This entry was posted on Sunday, July 5th, 2009 at 4:35 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.